With the tiff extended by Google Algorithm Update, you might be feeling weathered due to the bumpy ride of the consequences. Want to know how Bella Andrew, Entrepreneur is handling this?
After graduation from Boston University, Massachusetts U.S., Bella Andrew developed an Indian taste of eCommerce. Along with her friend who hails from Gujarat (about 12, 342km), she developed a unique pick of khadi as a staple material for her clothing business venture.
Well, it is not that she was not reconciled for the plan by her parents. But, she was very adamant with her venture.
But, soon the enthusiasm started dropping as she could not get many customers. So, she started researching on popular SEO trends that will help her to build an online presence. However, she could not understand them all.
Just like Bella, it must have happened with you too. For most of us, finding the latest Google search trends to rank up your site is not a difficult task. But, its implementation is where you might struggle to strike a chord… So, to help you make an informed decision, here are the latest SEO trends that will transform the way you look at marketing. But, before that, let’s take a look at what SEO is.
What is SEO?
Search Engine Optimization or SEO is the process under digital marketing where web pages and content gets ranked with the help of keywords and content optimization.
So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.
So, if you want your website to appear in the top 5 results on search engines, you should look forth for;
- Latest Google SERP feature
- Audience and user intent
- Google word trends
- Mobile optimization
- Social media
Let us see how important they are.
Key Metrics To Take Advantage of Top SEO Trends in 2020
Likewise, here are some of the most important SEO practices that will help you to identify the top SEO trends of 2020. (which you might unintentionally miss out)
- Take hold of Sales Conversions. Here you need to keep a tap over the ratio which it is achieving. This may also be affected via site design and keyword optimization.
- Go shoulder to shoulder with your competitors. With SEO, you can get the hang of your competitors and the respective keywords they are getting ranked with.
- More profits with SEO. Trends will keep you informed about the changes taking place in the industry according to the latest google SERP feature and top SEO trends in 2020.
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Top 6 SEO trends that would affect your web ranking in 2020
Let’s discuss this deeply.
1. Provide relevant data which your audience wants
According to recent Google Algorithm Updates, it has been found that keyword usage or stuffing in the content will not bring good conversion and rankings. Presently, it has been noted that the search engine giant is looking to deliver the right message to the right audience.
2. Mobile indexing at high level of SEO trend
Getting started from 2018, mobile-first indexing got flagged where the websites along with their mobile versions were welcomed together. Being rich with high-quality content, AMP version compatibility is a must for any website to survive in this competitive era and take over its competitors.
Learn about Mobile SEO is important in this post : Why Mobile SEO
3. Loading speed of the pages
The first experience is the last experience. So instead of hampering the mood of your customers with the slow loading speed of your website, try to optimize your Website Speed, Site Performance, etc. Check & resolve elements like First Contentful Paint (FCP) and First Input Delay (FID), Speed Index, First CPU Idle, Time to Interactive, and Estimated Input Latency that improve the loading speed of the page to generate better results.
4. Include video content for better encouraging conversion
One of the top SEO trends of 2020 is to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a story line of the incidence and situations that can be linked to your audience.
5. Welcome the dawn of Voice Search Strategy
With the prominence of artificial intelligence and chatbots in the main domain, voice search is the latest entry in the SEO trends. Clubbing up real-life examples of voice searches like Google Home, Amazon Alexa, Cortana, Siri andGoogle Assistant, user experience has incarnated with such communicable devices.
6. Rich content for the snippet
If you want to produce high-quality content then you need to know the latest content trends of Google. As discussed earlier, your content should be simple to understand and well readable. Gone are the days, when content used to get stuffed with keywords. Now according to latest Google SERP feature, your first 100 words should be the main ingredient of your story, as Google tends to crawl this first.
Ready to count upon the web?
If Bella had followed the above-mentioned trends with a proper plan, her sales would have risen tremendously. So, if you are still not investing in the SEO of your company website, today’s not too late to begin. Search engine optimization may be gradual but it provides the right mix of digital marketing and is the only way to rank your site over the web. In fact, starting from giving space to paid ads to organic ranking, the search engine has presently become a power-house that members every online possession by different brands and names.
Thus, to make your name noticeable over the web with high rankings, SEO services are the ultimate reason to start with.
Pro Tip: To begin, you can start with
- Updation of web pages according to local searches
- Site building that caters with link building and SEO strategy
- Monitoring of subdomains and subfolders that are important for digital marketing
- Keyword research for the ranking of the web
- Conversion analysis that would affect keyword research
And in the end, the only thing you need to focus on includes clubbing up with perfect optimization for AMP mode.
So, apply these steps today or hire an SEO agency to take advantage of the humongous potential of SEO.
If you want me to add more points which can be trending in 2020. Comment in the box and add your points. i’ll surely put your suggestions. Come and Discuss.