You can fill here keywords rich description for advertising your business products or services. Also, this field allows you to include a link back to your blog or website.
You can easily improve traffic to your website or blog through the links that you have added within the article content and author bio box.
Once your article is approved by the site owner, you are free to gather huge quality converting traffic to your blog. You can also share or repost your content via different social media sites as well to get traffic.